Among the goals are also expansion in the USA, new partnerships with international designers, and the search for sustainable materials.
Today, on October 31, 2023, the new headquarters of Atmosphera Srl, the company behind the luxury brands Atmosphera Outdoor and Capital Interior, was inaugurated in Limena, with the presence of Mayor Stefano Tonazzo. This marks the ongoing development of the Venetian company, which aims to expand and further solidify its business in the next three years with new objectives.
Foremost among these is the goal to grow in the American market through a distribution partnership model. This achievement follows the consolidation already initiated worldwide, with a particular focus on the USA, UK, France, UAE, Saudi Arabia, Qatar, Kuwait, China, India, Germany, Switzerland, Spain, Russia, and Croatia.
With a 2022 turnover of 15 million euros and a projected 2023 turnover of 17 million euros, Atmosphera Srl aims to progressively expand internationally, supported by sales percentages of 80% abroad and 20% in Italy. These values are distributed between the two brands of the Group, with 55% for Atmosphera Outdoor and 45% for Capital Interior.
This expansion is also supported by the search for new professional roles in both the commercial and logistical and production fields within the new headquarters, an innovative building classified as an nZEB – nearly Energy Zero Building. It encompasses a total area of 15,000 square meters, including offices, logistics, production, and a large space dedicated to showrooms for both brands. This structure is designed with a focus on work-life balance and reducing environmental impact, representing a significant challenge for the company. Through various corporate welfare initiatives, the company aims to establish itself as a virtuous example in the community.
Another important objective for the next three years is to develop new collaborations with internationally renowned designers in order to establish a new, evolved, and contemporary language of luxury capable of meeting the aesthetic standards of different and increasingly demanding markets. All of this is pursued while maintaining a green focus in line with the goals of the 2023 Agenda, aiming to find sustainable, artisanal, and durable design solutions.
This translates into a strong commitment to researching certified, recycled, and non-toxic materials that reduce the environmental impact throughout the product’s lifecycle. It also involves simplifying the product itself by replacing materials that are not strictly necessary with more sustainable alternatives.
An example of this is a contract project the company is currently developing in South America: a luxury resort immersed in nature that involves an outdoor collection covered with fabrics that are produced in Italy from locally sourced recycled plastic, starting from post-consumer plastic bottles. These bottles are collected and stored in dedicated recycling centers, where they are then sorted and prepared for the recycling and transformation process, all with 100% Made in Italy certifications.
In this journey of researching and developing increasingly sustainable furnishing solutions, thanks to ongoing experimentation with new materials like bamboo or jute, the company does not lose sight of the high-quality standards of the product, which, being intended for outdoor use, must ensure durability over time with minimal maintenance.
“The watchword for the next three years is undoubtedly innovation,” comment Alberto and Federico Viscovich, respectively President and CEO of the company. “We want to take the brands to increasingly international markets, seeking solutions that convey our values abroad: craftsmanship, research, aesthetics, and a commitment to meeting ever-evolving needs. This significant work is made possible by our team, which has supported us with dedication every day for over 20 years, and will soon be joined by new important collaborations with emerging designers as well as established designers.”
